I started as a mechanical engineer, where precision and problem-solving were everything. Building things required basic programming-nothing fancy, just enough to make machines work. But I wanted more. I wanted to dive into robotics, and that meant learning real coding.
So I taught myself. Machine learning seemed like the path forward, but I quickly realized it was more data entry than innovation. Software development, though? That was different. Vast, dynamic, always challenging. It kept me thinking, kept me engaged, never let me get bored.
That's when I knew. This wasn't just a skill I was learning, it was what I was meant to do. From engineering to code, I found my craft.
Now, I build websites and digital experiences that don't just function, they captivate. I've had the privilege of working with Fortune 500 companies like Apple, AT&T, Nissan, and Infiniti, creating immersive 3D web experiences and streamlined business sites. I bring the same precision from my engineering days and the same creative drive that's kept me moving forward.
From frontend brilliance to full-stack execution, I build digital experiences that perform beautifully and drive results.
From award-winning campaigns to client websites, here's a glimpse of what I've built.
An award-winning digital experience that blended creativity with technical excellence. This campaign site didn't just tell a story—it created an immersive journey that resonated with audiences and earned recognition at Cannes Lions, one of the most prestigious awards in creative advertising.
Led the development of an immersive 3D vehicle showcase for Nissan and Infiniti, transforming how customers explore cars online. Using Three.js and A-Frame, I built an interactive campaign page with 3D elements that allowed users to customize and visualize vehicles in real-time. The experience drove a 30% increase in user engagement and session duration.
Crafted a clean, professional website for S Reyes Construction that showcases their portfolio and drives client inquiries. Built with performance and SEO in mind, the site features a modern design, mobile optimization, and an intuitive content management system for easy updates.
Designed and developed a conversion-focused website for Imperial Movers, a Calgary-based moving company. The site features instant quote calculations, service area mapping, and a streamlined booking process that increased online bookings by 40%.
"Roosevelt's eye for detail and creative mentality brought my ideas to life in ways I couldn't have imagined. He understood exactly what I was going for and executed it beautifully."
"Even though I'm not tech-savvy, Roosevelt explained everything in terms I could understand. His patience and ability to simplify complex concepts made the entire process smooth and stress-free."
"I've worked with multiple software engineers, but Roosevelt's ability to simplify complex tasks and logic is unmatched. I think it's his engineering background—he just knows how to break things down logically and make them work."
Thoughts on technology, creativity, and the craft of building better digital experiences.
The web has evolved beyond static pages. With Three.js and WebGL, we can create immersive 3D experiences that rival native applications. In this piece, I explore the technical foundations, performance considerations, and creative possibilities of bringing three-dimensional worlds to the browser—from product showcases to interactive storytelling.
Read More →AI is transforming how we build software, but it's still just a tool—a powerful one, but not a replacement for human creativity and problem-solving. The best results come when developers use AI to accelerate workflows, not abdicate responsibility. Here's how to leverage AI effectively while staying in control of your craft.
Read More →At first glance, photography and software development seem worlds apart. But both require composition, attention to detail, and a creative eye. My love for black and white photography has made me a better developer—teaching me to see contrast, balance, and structure in everything I build. Creativity isn't confined to one medium.
Read More →Whether you need a sleek business website, an immersive web experience, or a full-scale application, I'm here to bring your vision to life. Let's talk.